Project Description

This online course, a core component of the Graduate Certificate in Aviation, provides a comprehensive exploration of essential marketing concepts strategically applied within the aviation industry, with a particular focus on the Asia-Pacific region. Designed to accommodate busy schedules, this 20-hour program is tailored for airline and airport professionals, Air Navigation Service Provider professionals, Civil Aviation Authority professionals, and individuals with a keen interest in aviation marketing.

Strategic Marketing Management
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  • Airline and airport professionals
  • Air Navigation Service Provider professionals
  • Civil Aviation Authority professionals
  • Professionals with a keen interest in aviation marketing

Upon successful completion of this course, participants will be able to:

  • Get an overview of successful aviation organization marketing strategies
  • Discuss key concepts and principles of marketing principles: 4Ps and 7Ps
  • Understand the strategic management principles
  • Identify key factors affecting airlines/airports strategies and operation by applying tools such as Porter’s 5 Forces, SWOT analysis, and BCG Growth Matrix
  • Learn about the benefits and process of market research, and how to make an informed judgment on marketing options in an aviation business market
  • Utilize marketing strategies to better understand competitors and how to compete against them
  • Gain knowledge on how aviation organizations utilise marketing communications to successfully engage customers
  • Analyse how aviation organizations build loyalty by creating customer value and enhancing customer experience
  • Review current digital marketing practices and future trends in the aviation industry

Completing the course in Strategic Marketing Management in the Aviation Industry opens up diverse career opportunities. You could become an Aviation Marketing Manager, Market Research Analyst, Digital Marketing Specialist, or pursue roles in route planning, customer experience management, and business development. Your expertise in strategic marketing can also lead to consultancy opportunities or entrepreneurial ventures in the aviation sector. This course equips you with the knowledge and skills needed to excel in marketing roles within airlines, airports, and aviation-related businesses, contributing to their success in a competitive market.

With over 20 years of experience, Vernon has worked in a variety of industries including airline, hospitality and retail. He has extensive knowledge in developing, launching, and managing global loyalty programs, new products and marketing campaigns, strategic partnerships and customer engagement initiatives.Starting his career at Singapore Airlines, he worked in various positions from network planning to procurement to loyalty marketing. He then held leadership positions in a diverse range of organisations comprising Millennium and Copthorne (a global hospitality group), RCI (the world’s largest vacation ownership exchange platform) and CPR Vision (APAC’s leading CRM, loyalty and digital agency). More recently, Vernon is the founder of a boutique consultancy specialising in helping brands build engaging, personal and profitable relationships with customers. He also teaches a wide range of subjects from aviation/airport marketing, strategic marketing, CRM and entrepreneurship. Vernon has a bachelor’s degree in Management Studies from the University of Waikato (New Zealand) and a Master of Science degree from Nanyang Technological University (Singapore).

Schedule: Session 1 – Saturday, May 4, 2024 | Session 2 – Sunday, May 5, 2024 | Session 3 – Saturday, May 11, 2024 | Session 4 – Sunday, May 12, 2024
Times: 10:00 am-04:00 pm PST +5 GMT | 8:00 am-02:00 pm AST +3 GMT | 01:00 pm-07:00 pm UTC +8 GMT

Choose our course on “Strategic Marketing Management in the Aviation Industry” for specialized knowledge tailored to the unique challenges and opportunities of aviation marketing. With a focus on the dynamic Asia-Pacific region, flexible learning options, and expert instructors, you’ll gain practical skills and valuable insights for a rewarding career in this specialized field. Join us to advance your career in the ever-evolving world of aviation marketing.

Fee Structure

Fee: PKR 95,000/- (This is equivalent to around a 40% discount of $500)

Payment Option

Cash Deposit at Institute

Bank Deposit / Transfer

Bank AL Habib

Account title: Aviation Institute of Management (Pvt) Ltd.

Account Number: 1058-0981-013394-500

IBAN: PK41BAHL1058098101339450

Fee: $500 (Five Hundred USD)

$50 Discount for Early Bird Registration

Payment Option

Online Payment by enrole portal (link below):

Strategic Marketing Management [SGA-1007]

Wire Transfer

Bank AL Habib
Account title: Aviation Institute of Management (Pvt) Ltd.
Account Number: 1058-0981-013394-500
IBAN: PK41BAHL1058098101339450

You are also required to send us a copy of your deposit slip (screen shot) for reconciliation and subsequent enrollment in the course. Expect an email from Embry-Riddle (USA/Singapore campus) for enrollment after your payment.

Apply

Register now to reserve your seat